UX: Direct interaction between company product and users
CX: All connection points between company and customers including ads, social media, discussion board, etc.
This makes CX a large part of branding strategy.
My memo and implications from this presentation by Kaaren Hanson, Intuit:
There are a few things I would like to mention:
1.Why the heck logitech still uses this bulky dongle in the age of mobile?
2.Why the heck is this thing so fragile?
3.Why did I buy this in the first place?
4.And why the heck am I still using this mouse?
5.The designer without his mouse or pen tablet is effectively useless
Inception map NY
I’ve been Mac user since 2008. Before that I was Windows user all the way since 1993. I wasn’t a big fan of Microsoft UIs back in the day. It was just ok design and visually not interesting at all.
Now that Microsoft made the biggest UI design on their leading OS, Windows, I have to say it’s actually quite interesting change. Yes, I know some people had a very hard time finding how to turn off the computer or other very basic functions. That was quite messed up. However, it doesn’t simply mean the design itself is bad. If you look closely, there is many interesting designs in it and you can absolutely learn from it.
It’s more educational for UX practitioners to think about WHY they designed this way and WHAT intention was behind it. I recommend to do it, It’s quite a good practice.
Related note: Look at UI and interaction design around Control Panel. It was most painful part for most of users. See how they managed this part. It is not perfect at all, but you see lots of effort.
Yes, they are likely to be forgotten when days are busy.
Not new, but good to read it again.
- Focus on the Primary Task
- Elevate the Content that People Care About
- Think Top Down
- Give People a Logical Path to Follow
- Make Usage Easy and Obvious
- Use User-Centric Terminology
- Minimize the Effort Required for User Input
- Downplay File-Handling…
Symantec did a very interesting social experiment. They left behind fifty smartphones on random sites in a city, and tracked the log how these smartphones were used by people who picked them up.
The result indicates 96% of people tried to access your personal information, 89% accessed personal app, 83% accessed business related app or files, and only 50% tried to return these phones to original owner even there was owner info.
Symantec suggested to have three things to avoid compromise:
1. Set password on your phone
2. Have app that can erase all data remotely
3. Install app that can remotely find the current coordinate of your phone
One major aspect of usability study is to take out unnecessaries and well present essentials. In that perspective, minimalism is one significant design approach to get things right. This article will help you to think about “what is a proper way of minimalism” with out messing up.
Minimalism, interestingly enough, is usually born out of excess. In all arts, in all ways of life, we start out by taking and adding whatever we can.
When we start to realize that more is not necessarily better, and that we can get by with less stuff, we try to simplify by removing unnecessary elements so we can focus on what’s truly important.